Date: |
February, 2016 |
Reports to (Job Title): |
Communications Officer - Science |
Jobs Reporting (Job Titles): |
None |
Department: |
Dean of Science Office |
Location: |
Main Campus -ESC |
Grade: |
USG 8
25 hr/wk
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Primary Purpose
In keeping with the Faculty of Science’s strategic priority area of enhanced visibility, reputation and community, the Faculty of Science Communications team’s purpose is to provide leadership across the Faculty in the development of effective and professional communications strategies and to facilitate and support for their implementation.
The Communications Specialist’s role has responsibility for story identification, acquisition of supporting research, content development, and distribution through appropriate channels (i.e., web, social media, print).
Key Accountabilities:
1. |
Using a strong working knowledge of the Faculty of Science’s activities, strategic priorities and objectives to:
- Build a repertoire of contacts and inventory of successes that can be drawn upon for communications pieces and to facilitate review and coordination of communications generated by other groups (i.e., marketing and recruitment, advancement).
- Solicit news and information from researchers and departments on a regular basis.
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2. |
In collaboration with the Communications Officer, serve as a primary writer for:
- Research profiles of faculty members.
- Stories and press releases related to research accomplishments.
- Other stories (student, alumni, friends) that enhance the profile of Waterloo Science.
Develops in-depth understanding of the conceptual and technical aspects of Science research projects with the purpose of accurately conveying concepts and implications using language that resonates with a target audience.
- Interviews faculty members; conducts subsequent analysis of content; engages faculty in a review process.
- Serves as a primary contact and facilitator for conversion of challenging and complex subject matter into communication pieces. Pieces may be used directly for institutional press releases and/or in support of MSC objectives.
- Provides continuity in writing style and content level of science research new stories across Faculty of Science webpages for the Schools and Departments
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3. |
In conjunction with the Communications Officer, facilitate a range of communication strategies:
- Identify news and items for dissemination through social media.
- Prepare pieces and/or repurpose items for inclusion in the Daily Bulletin.
- Support the review and editing process for print communications arising from within the Faculty of Science and requests from MSC.
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4. |
Coordinate and support development of new content for Science websites:
- Provide support for web content on Faculty of Science level pages and specific departmental level pages as required. Support ranges from proofing and editing to advising on writing approach and preferred style.
- Conduct “gap analysis” of web content on a routine basis. Advise content editors and managers of the “gap” and follow-up to ensure edits have been made.
- Provide guidance and support for content development for research-group sites on a discretionary basis.
- Provide support in the form of story or editorial input into video-formatted content for communications purposes.
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5. |
Collaborate with the Web & E-Communications Officer:
- Identify and refer requests or issues related to web or information hierarchy and structure.
- Support communications aspects related to development of forms and tables for the web.
- Play a role in the integration of print and online publications within the Faculty of Science.
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6. |
Provide communications advice and direction within the Faculty of Science:
- Foster consistency and compliance with WCMS structures in departmental web pages.
- Encourage and support adherence to the Science brand and institutional style guidelines for print publications and projects initiated at the departmental level.
- On a case-by-case basis, provide guidance and direction to departmental-specific projects such as newsletters and/or publications intended for general marketing purposes (i.e., outreach, advancement, recruitment).
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7. |
Provide photography support for Faculty of Science Communications team:
- Where possible, attend Science events and activities to photographs to be used primarily for social media and web purposed
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Position Requirements
Education:
University degree in Science; post-graduate education preferred.
Experience:
- Experience in a communications role, ideally in a post-secondary educational setting.
- A minimum of two - three years of experience writing and developing science-based content for marketing and communications purposes.
- Experience in interviewing and collaborating with scientists and researchers to facilitate development of profiles, stories and press releases.
- Demonstrated understanding of best practices for writing for the web and outstanding copyediting and proofreading skills.
Technical:
MS Word |
Excel |
PowerPoint |
Other |
MS Office
(Word, Excel, PowerPoint, Outlook) |
Intermediate
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Web-based Content Management |
Intermediate |
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Digital Photography |
Basic |
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Nature and Scope
Interpersonal Skills:
This role requires well developed interpersonal and communication skills. In particular, a high level of comfort with interviewing and the ability to engage with scientists is essential. The ability to comprehend scientific concepts and to decipher technical jargon is necessary to facilitate engagement with faculty and researchers. The ability to influence stakeholders with respect to their purpose and the value of their support in executing communication strategies is also essential to the role.
Internally, collaborates with, and seeks engagement from:
- Members of the Faculty of Science communications team (Faculty Communications Officer(s), communications personnel in the professional schools) and co-op students.
- Researchers and faculty members in in the Faculty of Science with particular emphasis on those in the Departments (Biology, Chemistry, Earth & Environmental Science, Physics & Astronomy).
- Departmental/School Management teams (Chairs/Directors/Admin. Officers), as required.
- MSC (Marketing and Strategic Communications), and their Faculty-based counterparts, Community Relations and other groups on-campus facilitating public events or conferences.
- Members of the Faculty of Science Undergraduate Marketing & Recruitment team, Science Outreach, Science Computing, and Undergraduate and Graduate Studies administrative staff, as required.
Level of Responsibility:
- Supports a Faculty-level function that serves an internal audience but is primarily intended for external audiences.
- Frequently requires internal collaboration with academic units (Departments/Schools) within the Faculty of Science and the support of their management teams (Chairs/Directors).
- Responsible for independently developing and writing stories/pieces with substantial technical and scientific content with requirement that the content remains accurate and valid from a scientific perspective yet engages internal and external audiences where the membership includes those without scientific background or training.
- Has awareness, at times, of sensitive/confidential information prior to release for publication (i.e. embargoed publications).
Decision-Making Authority:
- In consultation with Communications Officer(s) makes decisions related to priority setting for projects and initiatives at the Faculty level and, where appropriate, for Departmental/School projects or events.
- Makes decisions related to the method of acquisition of communications content and suitability of material for specific communications purposes.
- Makes decisions related to assigned stories or projects with respect to timelines, story/document structure and content to meet established objectives.
- Makes decisions and manages current projects in supervisor’s absence.
Physical and Sensory Demands:
Role requires a high level of attention to detail and ability to work in multi-tasking manner. The role also requires physical or sensory effort associated with computer use that could result in moderate fatigue, strain, or risk of injury.
Working Environment:
Travel: Some local and regional travel may be required. Examples include: covering public lectures, conferences, alumni or recruitment events.
Working Hours: Regular working hours, occasional evening/weekend work required. Flexibility with working hours may be required during times of peak activity.
Risks – physical and psychological:
Physical risks: Typical of those associated with occasional outdoor events.
Psychological risks: Minimal exposure to disagreeable conditions typical of a specialist position.