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Marketing and Undergraduate Recruitment Specialist, Engineering

Date: December 1, 2013
Reports to (Job Title): Associate Director, Marketing and Communications, Faculty of Engineering
Jobs Reporting (Job Titles): Jobs Reporting

Waterloo Campus



35 hours/week

Primary Purpose

The Marketing and Undergraduate Recruitment Specialist will lead the effort to recruit and retain the country’s top engineering undergraduate prospects, in alignment with Faculty of Engineering’s strategic goals and objectives, employing best practice recruitment and enrollment management strategies and working in close association with the University’s Marketing and Undergraduate Recruitment (M&UR) office and the Office of Admissions (Engineering).

The Marketing and Undergraduate Recruitment Specialist is accountable for the development and implementation of new program initiatives, best-in-class recruitment and retention strategies, and professional and effective public relations to serve students, parents, faculty, staff, alumni and the general public for the University of Waterloo’s founding faculty, servicing more than 13 direct entry programs and managing an Ambassador team of 120+ students.

The Specialist is an enrollment management specialist, with an expertise in recruiting and content marketing. The specialist conducts research and analysis to inform the Faculty’s undergraduate marketing and recruitment plan, key messages, resource allocation, and Faculty positioning; develops the Faculty’s overall undergraduate marketing and recruitment plan (including print, web, new media, relationship building, and event strategies) ; and develops and writes strategic, student-centred undergraduate and graduate communications, such as print pieces, the Faculty of Engineering information on, and new media initiatives (e.g., social networking). The Specialist plays a key role in engaging and educating Faculty members, students, and alumni who play a key role in overall recruitment success.  

Key Accountabilities:

Position Requirements


University undergraduate degree in communications or marketing or communications-related discipline.



MS Word Excel PowerPoint Other
Advanced experience. Average experience. Advanced experience, ability to coach others in preparing high-quality, innovative presentations. Advanced experience with web content development and new media; familiar/comfortable with new technologies to conduct research. Basic knowledge of creating images for the web.

Nature and Scope

Interpersonal Skills:

The Specialist demonstrates a very high level of leadership, negotiating, and influencing skills within his/her Faculty,  employing a  student-centred approach to recruitment. Since marketing to a student population is ever changing, the Specialist has to be highly adaptable and committed to continuous improvements to the Faculty’s marketing and recruitment plan and communication strategies; and must fully understand young peoples’ and their parents’ motivations as it relates to post-secondary studies. The Specialist must have excellent writing, presentation, and verbal communication skills, bring a strong team work ethic and collaborative approach to his/her work, be organized, and have well developed time management skills.

Level of Responsibility:

The Specialist makes decisions related to creating an effective marketing and recruitment plan that is aligned with the Faculty’s enrollment management goals; specifically, creation of goals, objectives, and deciding which strategies to include. The Specialist makes decisions related to creating specific communications strategies for undergraduate and graduate recruitment, the key messages which need to be included at the various stages of the enrollment management funnel, and how to effectively conduct research to measure impact and effectiveness. Decisions are made with regard to the type of research and analysis that needs to be conducted, effective interpretation of the findings, and actionable recommendations.

Financial accountability: 
The Specialist is responsible for developing and making the case for an annual budget of approximately $50K and monitoring budget expenditures to ensure strategies are delivered within budget.

Internal contacts: 
The Specialist deals with team members in Marketing & Undergraduate Recruitment, faculty members and co-workers within Engineering, and members from other departments to gather information for marketing and recruitment plan development and the development of specific communication recruitment strategies.

External contacts: 
The Specialist deals with prospective students/applicants, parents, discipline-specific teachers, UWaterloo alumni, employers.

Decision-Making Authority:

The Specialist makes decisions related to creating the marketing and recruitment plan, the mix of communication strategies, and the content to be included in communication strategies while aligning the plan to the Faculty’s overall enrollment management goals.

Physical and Sensory Demands:

Excellent attention to detail is required. The role requires exertion of physical or sensory effort resulting in moderate fatigue, strain, or risk of injury.

Working Environment:

Travel: Occasional travel is required when participating in the Ontario Universities’ Fair, off-campus meetings with alumni, etc.,

Working Hours: Regular working hours, occasional evening/weekend work required.

Risks: Minimal exposure to disagreeable conditions.