Date:	August 2012
Reports to (Job Title):	Director, Communications and Marketing
Jobs Reporting (Job Titles):	Marketing Co-ordinator (2)
Location:	Waterloo campus
Grade:	USG 10 35 hr/wk

Primary Purpose

In alignment with the targets, metrics and priorities set by the Marketing strategy and the Business Development tactical plan, the Manager, Outreach develops a relevant outreach plan to support new employer lead generation as well as maintenance and growth of existing employers by establishing and strengthening key collaboration-rich relationships both internal and external to the University. This position is accountable for the development and implementation of new and existing initiatives and strategies to strengthen relations between stakeholders and CECA. Specifically, the main objectives for this position are to support business development, employer retention and employer recognition plans.

Key Accountabilities:

1. Increase number of relevant leads –prospective employers for co-op, summer, Alumni and graduating jobs through targeted events and outreach in alignment with the Marketing strategy and business development tactical plan.

Create and implement annual event plan that aligns with business development areas of focus
Plan events that are hosted by CECA and manage CECA’s participation in conferences, tradeshows, and industry and community events.
Participate in job development and relationship building activities such as trade shows, conferences etc.
Evaluate and assess each event and activity’s success based on pre-defined criteria such as number of leads generated
Work in partnership with business development manager, employment relations, operations and student and faculty relations.
Partner with other uWaterloo departments (e.g. Alumni Affairs) to collaborate and develop lead generation events and activities.

2. Increase engagement and strengthen connection with uWaterloo alumni groups, professional associations, the University and other educational institutions.

Build and establish relationships with uWaterloo alumni groups by joining and participating in relevant discussions in person and virtually (such as LinkedIn alumni discussion groups).
Seek out partnerships and collaboration opportunities with others across uWaterloo on a regular basis.
Develop relationships with human resources and industry associations to find opportunities to promote the hiring of uWaterloo students.
Represent uWaterloo in career and job fair planning with other educational institutions

3. Monitor, assess and improve value-added employer touch points e.g. information sessions, job fairs

Support employers in booking information sessions and booths for the job and career fairs
Seek to understand employer objectives for the information sessions with the goal of enhancing their experience
Provide tools and consultation to employers on how to increase their profile on campus whether through employer information sessions, Tech Talks or other means.
Connect with various contacts across the University and externally to book appropriate space.
Assess employer satisfaction with information sessions
Continually improve the employer information session booking process to enhance employer satisfaction

4. Manage and oversee the performance and development of a team of full-time, co-op and casual staff.

Coach and mentor team
Assess performance and provide feedback on a regular basis
Balance the workload of staff
Create a productive and high performance team dynamic.

5. Manage the procurement and effective use of marketing materials

Research and purchase promotional items for use at tradeshows, conferences, etc.
Maintain inventory of promotional items
Ensure that all exhibit-related materials are maintained in good quality (e.g. banners, tablecloths)

Position Requirements

Education:

University undergraduate degree or equivalent education or experience

Experience:

5-7 years minimum event management experience
Experience and understanding of online community forums is required
Knowledge of talent management and recruitment would be beneficial

People management experience is an asset

Technical:

MS Word	Excel	PowerPoint	Other
word: Intermediate	excel: Intermediate	powerpoint: Intermediate	other

Nature and Scope

Interpersonal Skills:

The Manager, Outreach has strong event planning experience and organizational skills with the ability to manage multiple, time-sensitive projects simultaneously. The Manager, Outreach requires exceptional relationship management skills to foster and strengthen relationships across the University and with external groups. A customer service orientation is critical. The Manager, Outreach has strong verbal and written communication skills, is focused on results, and is a team player.

This role has defined duties and responsibilities and receives direct supervision.

Problem solving: The Manager, Outreach solves problems such as finding venues for events, developing an attendee recruitment process, developing innovative ways to connect with key groups such as Alumni, managing vendors. The Manager, Outreach is often accountable for reacting quickly to unforeseen circumstances to maximize the success of the events and activities. The Manager, Outreach is continually managing changes in direction, timelines or budget. The Manager, Outreach also prepares a predictive analysis for the annual usage of promotional materials.

Financial Accountability: The Manager, Outreach will manage the expenses associated with event production and outreach activities.

Level of Responsibility:

Internal and External Contacts

Internal:

The Manager, Outreach works in collaboration with the Manager, Business Development to ensure alignment of marketing events and activities plan with the business development tactical plan. The Manager, Outreach supervises a team of two full-time Marketing Coordinators, two to three co-op students, and casual staff. The Manager, Outreach works with the Communication Specialists to support activities. The Manager, Outreach will work with Regional Managers and other Employment Relations and Operations staff on employer retention and recognition activities.

Across the University, the Manager, Outreach will work and share information with the Directors of Advancement, Alumni Officers, Communications and Public Affairs, and others. The Manager, Outreach will work with Creative Services for any event-related production needs.

External:

The Manager, Outreach deals with employers, alumni, vendors, business contacts and professional networks.

Decision-Making Authority:

The Manager, Outreach decides event format, location, etc. according to the business requirements. The Manager, Outreach also manages vendor relationships with venues, a/v professionals, photographers, videographers, caterers and others.

Physical and Sensory Demands:

This role requires exertion of physical or sensory effort that may result in slight fatigue, strain or risk of injury.

Working Environment:

Travel:

The role involves travel within the designated region and to events in support of the department’s job development activities.

Territory includes: Toronto / GTA areas, Northern Ontario, Quebec, Maritime Provinces, and Eastern US

Working hours:

The role will typically involve unusual hours or schedules to meet employer and department needs, irregular and/or high volumes beyond one's control as there may be impact on marketing and business development from changes in the economy.

Risks: physical and psychological

This role involves minimal psychological risk resulting from unavoidable exposure to hazardous, disagreeable or uncomfortable environmental conditions. It may involve constant interruptions from e-mail and phone.