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Manager, Outreach

Date: August 2012
Reports to (Job Title): Director, Communications and Marketing
Jobs Reporting (Job Titles): Marketing Co-ordinator (2)
Location: Waterloo campus

USG 10

35 hr/wk

Primary Purpose

In alignment with the targets, metrics and priorities set by the Marketing strategy and the Business Development tactical plan, the Manager, Outreach develops a relevant outreach plan to support new employer lead generation as well as  maintenance and growth of existing employers by establishing and strengthening key collaboration-rich relationships both internal and external to the University. This position is accountable for the development and implementation of new and existing initiatives and strategies to strengthen relations between stakeholders and CECA. Specifically, the main objectives for this position are to support business development, employer retention and employer recognition plans.

Key Accountabilities:

1. Increase number of relevant leads –prospective employers for co-op, summer, Alumni and graduating jobs through targeted events and outreach in alignment with the Marketing strategy and business development tactical plan.

2. Increase engagement and strengthen connection with uWaterloo alumni groups, professional associations, the University and other educational institutions.

3. Monitor, assess and improve value-added employer touch points e.g. information sessions, job fairs

4. Manage and oversee the performance and development of a team of full-time, co-op and casual staff.

5. Manage the procurement and effective use of marketing materials

Position Requirements


University undergraduate degree or equivalent education or experience


People management experience is an asset


MS Word Excel PowerPoint Other







Nature and Scope

Interpersonal Skills:

The Manager, Outreach has strong event planning experience and organizational skills with the ability to manage multiple, time-sensitive projects simultaneously. The Manager, Outreach requires exceptional relationship management skills to foster and strengthen relationships across the University and with external groups. A customer service orientation is critical. The Manager, Outreach has strong verbal and written communication skills, is focused on results, and is a team player.

This role has defined duties and responsibilities and receives direct supervision. 

Problem solving:  The Manager, Outreach solves problems such as finding venues for events, developing an attendee recruitment process, developing innovative ways to connect with key groups such as Alumni, managing vendors. The Manager, Outreach is often accountable for reacting quickly to unforeseen circumstances to maximize the success of the events and activities. The Manager, Outreach is continually managing changes in direction, timelines or budget. The Manager, Outreach also prepares a predictive analysis for the annual usage of promotional materials.

Financial Accountability:  The Manager, Outreach will manage the expenses associated with event production and outreach activities.

Level of Responsibility:

Internal and External Contacts


The Manager, Outreach works in collaboration with the Manager, Business Development to ensure alignment of marketing events and activities plan with the business development tactical plan. The Manager, Outreach supervises a team of two full-time Marketing Coordinators, two to three co-op students, and casual staff. The Manager, Outreach works with the Communication Specialists to support activities. The Manager, Outreach will work with Regional Managers and other Employment Relations and Operations staff on employer retention and recognition activities.

Across the University, the Manager, Outreach will work and share information with the Directors of Advancement, Alumni Officers, Communications and Public Affairs, and others. The Manager, Outreach will work with Creative Services for any event-related production needs.


The Manager, Outreach deals with employers, alumni, vendors, business contacts and professional networks.

Decision-Making Authority:

The Manager, Outreach decides event format, location, etc. according to the business requirements. The Manager, Outreach also manages vendor relationships with venues, a/v professionals, photographers, videographers, caterers and others.

Physical and Sensory Demands:

This role requires exertion of physical or sensory effort that may result in slight fatigue, strain or risk of injury.

Working Environment:


The role involves travel within the designated region and to events in support of the department’s job development activities. 


Territory includes:  Toronto / GTA areas, Northern Ontario, Quebec, Maritime Provinces, and Eastern US

Working hours:

The role will typically involve unusual hours or schedules to meet employer and department needs, irregular and/or high volumes beyond one's control as there may be impact on marketing and business development from changes in the economy.

Risks: physical and psychological

This role involves minimal psychological risk resulting from unavoidable exposure to hazardous, disagreeable or uncomfortable environmental conditions.   It may involve constant interruptions from e-mail and phone.