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Marketing & Recruitment Specialist - Applied Health Sciences

Date: November, 2015
Reports to (Job Title):

Manager, Communications - Marketing & Undergraduate Recruitment



Functionally Reports to (job title):  Associate Dean Undergraduate Studies - Faculty of Applied Health Sciences

Jobs Reporting (Job Titles): None
Department: Marketing & Undergraduate Recruitment - Registrar's Office


Main Campus


35 hr/wk

Primary Purpose

Embedded within, functionally reports to, and receives strategic direction and enrolment management goals from the Faculty of Applied Health Sciences (AHS), and reports directly to and receives support, expertise, and resources from the Marketing & Undergraduate Recruitment (M&UR) unit of the Registrar’s Office (RO); responsible for establishing and managing the process and framework by which AHS meets its overall enrolment management goals, including developing an integrated marketing, recruitment, and communications plan and conducting research and analysis to inform specific strategies, key messaging, and positioning. Plays a key role in engaging and educating AHS faculty, staff, students, and alumni with respect to enrolment management, thus having a significant impact on the successful achievement of institutional enrolment management, retention, and revenue goals.

Key Accountabilities:

1.  Responsible for providing expertise in enrolment management, undergraduate recruitment, and the application of marketing and communication principles to AHS undergraduate and graduate student recruitment strategies



2.  Responsible for developing a research-based integrated undergraduate communications plan aligned with the AHS enrolment management goals, including print, web, and new media strategies



3.  Collaborates, advises, and consults


4.  Understands and applies current, relevant market research and institutional knowledge


5.  Project manages work flow and business practices



 6.  Other

Position Requirements


Bachelor’s degree in communications or marketing, or communications-related discipline; applied health sciences education an asset



MS Word Excel PowerPoint Other
Advanced Intermediate

Presentation software, e.g., PowerPoint, Prezi


Other: Social media platforms;

web software, e.g., CMS, Drupal; creation of web images




Other: Quantitative and qualitative research and analysis


Nature and Scope

Interpersonal Skills:

Internally, communicates with a wide range of departments and groups and at all levels to ensure the successful development, implementation, and integration of the AHS recruitment and marketing plan and associated communications strategies; externally, communicates with a wide variety of audiences to deal with, influence, and motivate others to achieve AHS enrolment management, retention, and revenue goals.

Level of Responsibility:

Project manages a faculty-wide function or process for the successful creation and execution of effective marketing and recruitment strategies that are consistent with overall AHS enrolment management goals and are implemented within the context of UWaterloo marketing and communication activities, ensuring the high quality and accuracy of all initiatives, thus safeguarding the UWaterloo reputation and contributing to the achievement of institutional enrolment management, retention, and revenue goals. 

Decision-Making Authority:

Continually makes decisions about the most effective methods of creating and operationalizing the AHS marketing, recruitment, and communications plan, including market research and analysis, organization of resources, personal interactions and collaboration, work flow, consultation, budget, and other key accountabilities; determines the optimal course of action to solve problems and to exert a positive influence on other stakeholders.

Physical and Sensory Demands:

Minimal demands typical of a position operating within an office environment; periods of extensive sitting and concentrated use of visual senses.

Working Environment:

Minimal exposure to disagreeable conditions typical of a position exposed to stress and pressure associated with project-management-level responsibilities; intermittent work outside the normal operating hours of the institution and occasional travel.