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National Marketing & Recruitment Specialist

Date: January, 2014
Reports to (Job Title): Manager, Liaison
Jobs Reporting (Job Titles): None
Location: Main Campus


35 hr/wk

Primary Purpose

Within the Marketing & Undergraduate Recruitment (M&UR) unit of the Registrar’s Office (RO), responsible for the successful scheduling and implementation of all activities related to national (within Canada outside Ontario) undergraduate liaison and associated recruitment and admissions marketing strategies, including budget, travel, communications, research, and data analysis, as well as the training of uWaterloo personnel who represent the university to a variety of audiences within Canada. Plays a key role in providing mature, confident, competent, and credible external representation of the university in an important market in which expanded enrolment is a major institutional goal.

Key Accountabilities:

1.  Responsible for developing, managing, and implementing all aspects of undergraduate marketing and recruitment strategies for specific national liaison initiatives


2.  Responsible for significant travel to represent uWaterloo


3.  Collaborates, advises, and consults


4.  Understands and applies current, relevant market research and institutional knowledge


5.  Project manages work flow and business practices


6.  Other

Position Requirements


Bachelor’s degree, preferably from uWaterloo



MS Word Excel PowerPoint Other

MS Word



Presentation software e.g., PowerPoint, Prezi


Other:  Sequel Server Reporting; Cognos



Nature and Scope

Interpersonal Skills:

Internally, communicates with all employees in all groups and departments and at all levels to ensure the successful implementation of all national liaison and associated marketing strategies so that uWaterloo can continue to attract high-quality students; externally, communicates with a wide variety of audiences to deal with, influence, and motivate others to achieve university goals, including safeguarding consideration of uWaterloo’s needs in collective marketing strategies developed by external interuniversity committees.

Level of Responsibility:

Responsible for managing a university-wide function or process to ensure the success of national liaison and associated marketing strategies, which represent a crucial element of the overall undergraduate recruitment and admissions strategic marketing plan and have a significant impact on uWaterloo’s reputation, enrolment management objectives, and revenue.

Decision-Making Authority:

Continually makes decisions about the most effective methods of operationalizing all national liaison strategies, including market research, organization of staff and resources, personal interactions and collaboration, work flow, consultation, and other key accountabilities; determines the optimal course of action to solve problems and to exert a positive influence on other stakeholders and on key recruitment audiences; makes independent decisions while travelling and to ensure that uWaterloo’s national marketing priorities are top of mind at meetings of external interuniversity organizations.

Physical and Sensory Demands:

While on campus, minimal demands typical of a position operating within an office environment; while travelling, possible disruptions in lifestyle coupled with unusual hours/schedules; overnight stays in hotels; requirement to remain physically and mentally alert, enthusiastic, and cheerful under pressure and in unfamiliar environments; heavy lifting of recruitment materials; constant alertness required during travel, driving, and presentations.


Mental Stress:

While travelling: additional hours of work and prolonged absences from office and home; multiple and/or tight deadlines related to the expectation that correspondence and responses to accumulated email inquiries be dealt with even during absences from the office; increased stress during travel caused by tight scheduling that maximizes effectiveness in a market and consequent pressure resulting from unplanned events such as traffic delays and inclement weather.

Working Environment:

While on campus: minimal exposure to disagreeable conditions typical of a position exposed to stress and pressure associated with management-level responsibilities; work outside the normal operating hours of the institution; while traveling: frequent flying, standing for long periods, living in hotels and spending time away from the office and home, necessity of putting personal/social activities on hold.