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Associate Director, Marketing and Communications

Date: January, 2013             Grade:   USG 12
Reports to (Job Title): Director, Advancement
Jobs Reporting (Job Titles):

Communications Manager

Web and E-Communications Officer

Undergraduate Recruitment Specialist

Graduate Recruitment Specialist

ECE Communications Officer (vacant)

Development Communications Officer (vacant – contract)
Location: Main Campus

Primary Purpose

The Associate Director will plan and advance the Faculty’s strategic marketing and communications objectives.  S/he is responsible for developing, planning and managing a wide range of marketing, branding, communications and public relations activities directed at the local, national and international levels among a wide range of stakeholders, in alignment with the university’s marketing and communications programs and institutional brand positioning and identity.

Key Accountabilities:


Waterloo Engineering is a multi-faceted engineering school with eight academic units, including the Waterloo School of Architecture and the Conrad Centre for Business, Entrepreneurship and Technology. With more than 6,300 undergraduate students in 13 programs, Waterloo is the largest undergraduate engineering school in Canada and one of the best. Waterloo Engineering is home to more than 260 faculty members and 1,800 graduate students and attracted $51 million in research funding in 2009/10.


Waterloo Engineering has just concluded a five-year plan that resulted in strategic growth in faculty, staff, and graduate students and the construction of three new buildings. A new strategic plan, Vision 2015: Building on Excellence, is now in progress.






The Associate Director will:

The incumbent is responsible for issues management, working both proactively and reactively, to ensure a positive outcome for the Faculty and University, and in collaboration with the university’s Communications and Public Affairs Department.


Position Requirements


University degree, preferably in a field related to marketing and communications  (communications, journalism, public relations) Masters degree an asset



MS Word Excel PowerPoint Other
Advanced Advanced Advanced Advanced skills in MS Office, web content management systems

Nature and Scope

Interpersonal Skills:

Level of Responsibility:

Decision-Making Authority:

Physical and Sensory Demands:

Minimal demands typical of an administrative position within an office environment

Working Environment:

Travel:   Occasional travel required.

Working Hours: Regular working hours, some evening/weekend work required.

Risks  – physical and psychological:

Physical risks

Psychological risks