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Senior Communications Officer

Date: February, 2014
Reports to (Job Title): Associate Director, Marketing and Communications
Jobs Reporting (Job Titles): None
Location: Main Campus
Grade:

USG 10

35 hr/wk


Primary Purpose

Primary Purpose: Responsible for the strategic deployment of timely and relevant Engineering news stories in web, social media and traditional channels, and the development and implementation of an effective internal communications strategy for the Faculty of Engineering in support of Engineering’s Vision 2015 Advancement Plan.

Key Accountabilities:

Internal Communications:  

Develop and manage internal communications to foster increased sharing of information among Engineering’s eight departments, and associated research centres and institutes, acting as Advancement’s key point of contact for departmental communicators and administrators

Own and manage the day-to-day activities of Engineering internal communication strategy, following up action items from monthly Engineering Communications Council meetings

Provide communications advise to Engineering departments to foster consistency and professionalism in written materials, compliance with the Engineering brand and adherence to university style guidelines  

In consultation with the Associate Director of Marketing and Communications, create and implement guidelines for the use of mass email to ensure a consistent, coherent cascade of information across departments

Attend bi-weekly CPA communications council meetings

 

External:

 

Identify, research and disseminate Faculty of Engineering news on the web, in social media, and central university communication vehicles, including the Daily Bulletin

 

Interview faculty and researchers as required for story development


Write copy for video storyboards, press releases and news stories to enhance the profile of Waterloo Engineering, in response to current news and in alignment with the university’s editorial calendar, employing new media tactics to increase visibility and audience engagement

 

Actively participate in the development of strategic messaging to support the Dean and the Vision 2015 Strategic Plan, including the Engineer of the Future Case for Support

 

Participate in the development of Engineering’s integrated marketing and communications campaigns  

 

Web Reporting and Social Media:

 

Maintain and execute on a weekly Engineering content calendar, in consultation with the Web and e-Communications Officer, researching, and filing stories to target Engineering’s key audiences online (students, faculty, alumni, donors and sponsors) with timely, relevant coverage  

 

Publications:

 

Conduct a full review of existing Engineering communications vehicles, including the Engineering Annual Report, alumni publications and Eng-E-News (12 issues per year), brochures and program specific materials, outreach and development materials to assess relevance and effectiveness  

 

Based on the above, serve as production editor for key publications, developing timelines and managing videographers, photographers, freelance writers and designers as required

 

Lead in the transition from print to digital outputs, with an emphasis on the production of emotionally resonant visuals and a focus on delivering timely content in relevant social media channels

 

General:

 

Provide writing support for the Dean and for Advancement Communications as required 

 

 

Specific Accountabilities:

 

 

Relationships:

The Senior Communications Officer role requires the ability to distill complex information into strategic and effective communications for a variety of stakeholder groups, including faculty, staff, alumni, media and industry. Excellent intrapersonal, verbal and written communication skills are required, and the ability to write strategically with an understanding of engineering in the post-secondary environment. This position interfaces extensively with the Faculty’s senior leadership and the Dean’s Office, and involves significant interaction with Engineering faculty, staff, students and alumni as well as the university’s central Communications and Public Affairs group.

Position Requirements

Education:

University degree, preferably in Communications or Journalism, or a relevant combination of experience and certification.

Experience:

A minimum of seven years’ experience in a senior communications role, ideally in post-secondary education, combined with excellent social media and web content management skills, and advanced skills in MS Office. Preference will be given to candidates with proven experience in social media, video production and editing, and experience on the Druple platform.

Technical:

MS Word Excel PowerPoint Other
word excel powerpoint other

Nature and Scope

Interpersonal Skills:

Level of Responsibility:

Decision-Making Authority:

Physical and Sensory Demands:

Working Environment: