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Associate Director, Stewardship

Department: Office of Development Effective Date: November, 2007

USG 12/13

35 hr/wk

Reports to: Associate Vice-President, Advancement Relations for the management and strategic direction of Stewardship, Donor Relations and Donor Communications activities for the University

General Accountability

The Associate Director, Stewardship is accountable to the Associate Vice-President, Advancement Relations for the management and strategic direction of Stewardship, Donor Relations and Donor Communications activities for the University. In this role, the Associate Director will develop and implement stewardship programs and processes, manage the Donor Relations and Stewardship Team, and provide functional direction to the Stewardship Officer, Principal Gifts. This position works with development staff centrally and across campus to oversee gift acceptance and acknowledgement, donor recognition, communications and stewardship, and to initiate, implement and evaluate donor relations programs.

Nature and Scope

Organizational Relationships:


Also reporting to the Associate Vice-President, Advancement Relations are the Senior Director Advancement Services and the Senior Communications Officers.


Reporting to the Associate Director, Stewardship are the Donor Relations Officer, the Stewardship Officer, and the Communications Officer.

The incumbent works closely with the Associate Vice-President, Development, central and faculty Development Officers and Directors, the Student Awards and Financial Aid Office, Graduate Studies Office, and other university staff as necessary. He/she may also have significant external relationships with major donors who are leaders of the business community, alumni and other friends of the University.


General framework and environment


The Associate Director, Stewardship will work within External Relations, which is comprised of Alumni Affairs, Development, Advancement Relations and Communications and Public Affairs, including more than 90 professional and support staff. The Office of Development works closely with several departments across campus, including Co-operative Education and Career Services, Student Awards, Graduate Studies and the Office of Research. The Associate Director, Stewardship position is centralized within the Development Office and significant project management is required with all Faculties and other organizational units on campus in the execution of specialized donor relations programs.


Donor relations programs have a direct bearing on the quality of relationships between the University of Waterloo and its donors. Maintaining positive donor relations contributes to ongoing and long-term donor support of the university. The Donor Relations team is responsible for developing and implementing programs, communications and events that foster these positive long-term relationships by keeping UW activities and people visible, and keeping UW donors informed and involved.


The Associate Director, Stewardship works on strategic stewardship issues related to strengthening the relationship with the university’s donors. It is the role of the Associate Director to ensure that UW exemplifies the principles of donor-centred practices and processes – and of equal significance – demonstrates to donors the importance and impact of their investments. He/she is also the principal resource for gathering and presenting information about new research pertaining to stewardship and best practices at other leading universities.


The Associate Director oversees and directs the Stewardship Officer and the Communications Officer who are responsible for planning, developing and evaluating creative communications strategies and materials for Donor Relations and other Development Programs. He/she also supervises and collaborates with the Donor Relations Officer who manages and implements recognition programs and events for donors and volunteers.

Statistical Data

Number of Major Donors in the Stewardship Pool - 400+

Number of endowment stewardship reports annually - 350+

Circle Members - 2,000+

Laurel Society Members - 380+

Annual UW Donor Report with Circulation of 100,000+

Annual Donor Relations Budget $185,400

Specific Accountabilities




Working Conditions