Skip to the content of the web site.

Marketing and Recruitment Co-ordinator, Engineering

Date: November 16, 2016
Reports to (Job Title): Associate Director, Marketing and Communications
Jobs Reporting (Job Titles): None
Department: Dean of Engineering Office


Main Campus


35 hr/wk

Primary Purpose

This position reports to the Associate Director, Marketing and Communications, Advancement Unit in the Faculty of Engineering, with responsibility for print and online content development, social media content development and analysis, and event support for the Faculty of Engineering. The role of the Marketing and Recruitment Co-ordinator aligns to the strategic direction and goals of the Faculty of Engineering, and works collaboratively with central Marketing and Undergrad Recruitment, the Engineering Graduate Studies Office and across the faculty’s Advancement team.   

The Marketing and Recruitment Co-ordinator is a content creation and management specialist. The Co-ordinator works as an Advancement team member to support the development and execution of the Faculty’s annual marketing and recruitment plans, developing student-centred undergraduate and graduate communications, such as print pieces, web content, and new media initiatives (e.g., digital advertising), and day to day operations of social media platforms for the faculty. The Co-ordinator supports both the undergraduate and graduate efforts to ensure integrated marketing and enrolment efforts are in alignment with the Faculty’s Strategic Plan.

Key Accountabilities:

Marketing and Recruitment Plan Development

Event Support

Content Development


Web and Technology:



Committees and Meetings


Position Requirements


University undergraduate degree in communications or marketing or a communications-related discipline.



MS Word Excel PowerPoint Other
Advanced experience Advanced experience Advanced experience, ability to coach others in preparing high-quality, innovative presentations. . Advanced experience with web content development, online marketing tools, social media platforms and project management software. Knowledge of graphics software such as Adobe Creative Suite for creating images for the web.

Nature and Scope

Interpersonal Skills:

The Co-ordinator demonstrates superior writing, social media and content marketing skills. The Co-ordinator must have excellent writing skills, bring a strong team work ethic and collaborative approach to his/her work, be organized, and have well developed time management skills.  The role requires high touch customer service and conversations.

Level of Responsibility:

The Co-ordinator will contribute to the creation of effective marketing and recruitment plans that are aligned with the Faculty’s strategic plan. The Co-ordinator will have responsibility for creating specific communications for undergraduate and graduate recruitment, the key messages which need to be included at the various stages of the enrollment management funnel, and how to effectively assess ongoing impact and effectiveness of communications.

Internal contacts:

The Co-ordinator deals with team members in Engineering Advancement, Admissions, faculty members and co-workers within Engineering, and colleagues in central Marketing & Undergraduate Recruitment to gather information for marketing and recruitment plan improvement and the development of specific communications recruitment strategies. The Co-ordinator will work with University Marketing and Strategic Initiatives team, specifically Creative Services.

External contacts:
The Co-ordinator deals with prospective students/applicants, parents.

Decision-Making Authority:

The Co-ordinator contributes key advice related to creating and executing marketing and recruitment plans, the mix of communication strategies, and the content to be included in communications strategies while aligning the plan to the Faculty’s overall strategic goals.

Physical and Sensory Demands:

Excellent attention to detail is required. The role requires exertion of physical or sensory effort resulting in moderate fatigue, strain, or risk of injury.

Working Environment:

Working Hours: Regular working hours, occasional evening/weekend work required.

Risks: Minimal exposure to disagreeable conditions.