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Manager, Liaison

Date: January, 2014
Reports to (Job Title): Associate Director, Marketing & Undergraduate Recruitment/Director, International
Jobs Reporting (Job Titles): National Marketing & Recruitment Specialist; Contract Liaison Officers
Location: Main Campus

USG 11

35 hr/wk

Primary Purpose

Within the Marketing & Undergraduate Recruitment (M&UR) unit of the Registrar’s Office (RO), responsible for operational oversight and successful implementation of all activities related to Canadian undergraduate liaison strategies and associated recruitment initiatives, including budget, travel, communications, research, and data analysis, as well as the cultivation and training of uWaterloo personnel who represent the university to a variety of audiences in Canada. In support of institutional enrolment management goals, plays a key role in providing mature, confident, competent, and credible external representation of the university in the market that represents both the greatest source of undergraduate students and major institutional enrolment and revenue goals.

Key Accountabilities:

1.  Responsible for developing, managing, and implementing all aspects of Canadian undergraduate liaison strategies and associated recruitment activities, including establishing and operationalizing strategy and budget decisions 


2.  Responsible for successful recruitment-related uWaterloo travel within Canada



3.  Collaborates, advises, and consults



4.  Understands and applies current, relevant market research and institutional knowledge



5.Manages, motivates, trains, and mentors staff



6.  Project manages work flow and business practices



7.  Other

Position Requirements


Bachelor’s degree, preferably from uWaterloo.



MS Word Excel PowerPoint Other
Advanced Advanced

Presentatiotn software e.g., PowerPoint, Prezi:


Sequel Server Reporting; Cognor:


Nature and Scope

Interpersonal Skills:

Internally, communicates with all employees in all groups and departments and at all levels to ensure the successful implementation of all Canadian liaison and associated recruitment strategies so that uWaterloo can continue to attract high-quality students; externally, communicates with a wide variety of audiences to deal with, influence, and motivate others to achieve university goals, including safeguarding consideration of uWaterloo’s needs in collective marketing strategies developed by external interuniversity committees.

Level of Responsibility:

Responsible for managing a university-wide function or process to sustain the success of Canadian liaison and associated recruitment strategies, which represent a crucial element of the overall undergraduate recruitment and admissions strategic marketing plan and have a significant impact on uWaterloo’s reputation, enrolment management objectives, and revenue.

Decision-Making Authority:

Continually makes decisions about the most effective methods of managing and operationalizing all Canadian liaison and associated strategies, including market research, organization of staff and resources, personal interactions and collaboration, work flow, consultation, budget, and other key accountabilities; determines the optimal course of action to solve problems and to exert a positive influence on other stakeholders and on key recruitment audiences; makes independent decisions while travelling and to ensure that uWaterloo’s Canadian marketing priorities are top of mind at meetings of external interuniversity organizations.

Physical and Sensory Demands:

While on campus, minimal demands typical of a position operating within an office environment; while travelling, possible disruptions in lifestyle coupled with unusual hours/schedules; overnight stays in hotels; requirement to remain physically and mentally alert, enthusiastic, and cheerful under pressure and in unfamiliar environments; heavy lifting of recruitment materials; constant alertness required during travel, driving, and presentations.


Mental Stress:

While travelling: additional hours of work and absences from office and home; multiple and/or tight deadlines related to the expectation that correspondence and responses to accumulated email inquiries be dealt with even during absences from the office; increased stress during travel caused by tight scheduling that maximizes effectiveness in a market and consequent pressure resulting from unplanned events such as traffic delays and inclement weather.

Working Environment:

While on campus: minimal exposure to disagreeable conditions typical of a position exposed to stress and pressure associated with management-level responsibilities; work outside the normal operating hours of the institution; while travelling: extensive driving, occasional flying, standing for long periods, living in hotels and spending time away from the office and home, necessity of putting personal/social activities on hold.