Date:	November, 2014
Reports to (Job Title):	Associate Director, Creative Services
Jobs Reporting (Job Titles):	None
Location:	Main Campus
Grade:	USG 10 35 hr/wk

Primary Purpose

The Manager, Multimedia Design is responsible for producing a wide range of multimedia projects for the University and ensuring how the brand and visual identity is expressed in video and online. They are the lead contact for video productions, animations as well as support for web design. This position is responsible for continuous improvement of the University’s multimedia offerings that are made available across multiple platforms. This includes working collaboratively within MSC to ensure dynamic and effective multimedia content is produced and meets the university’s communication strategy and identity standards.

Key Accountabilities:

Video Production

Produce, direct, shoot, design and edit multiple video productions
Project manage productions through the entire process to signoff
Develop detailed quotes
Monitor budgets and timelines, and address any issues or challenges as they arise
Art direct multiple video styles from high-end productions to guerilla style videos
Maintain and review video equipment and studio
Expert knowledge as director of photography and as editor/producer
Supervise freelance videographers, audio technicians, writers, designers and talent
Develop engaging storylines, storyboards, and ultimately, professional productions that can function on multiple platforms (web, digital displays, DVD, etc.)
Collaborate with designers within CPA to produce dynamic motion graphic animations
Stay current with video editing software, video equipment, and video accessibility standards

Web Design/Multimedia

Support interactive online publications
Create graphics and website designs that can be used within the Waterloo Content Management System (WCMS)
Ensure accessibility guidelines are met
Respond to client needs by analyzing the client’s directives and discussing necessary changes in order to improve and implement the functionality and design of their projects

Collaboration and outreach

Develop positive relationships in all areas on campus and its’ primary stakeholders, both internal and external, and identify opportunities for internal collaboration and consultation with faculities, colleges and departments for online design
Identify opportunities for potential future projects
Consult on high profile video projects
Participate in committees as required
Carry on day-to-day relations and share knowledge with other multimedia developers/designers on campus, participating in a shared community of practice, or in a seminar setting
Research and recommend new multimedia sources and technologies, programs, and activities that coordinate with specific departmental goals and help to enhance existing programs with new media strategies
Continue to showcase the work developed by Creative Services

Quality control

Ensure excellence and consistency in the design of all video productions
Ensure Waterloo identity guidelines are met

Lead and guide clients in the development of strategic, effective multimedia materials
Ensure all accessibility guidelines are met for both video projects and web design
Research new technologies that will aid in future projects
Maintain video equipment, research and recommend new and innovative products for future productions

Position Requirements

Education:

Bachelor’s degree or diploma in video production or multimedia design

Experience:

7+ years of experience in video production, interactive design, digital advertising and/or digital communications design
Video production skills including: quoting, concept creation, script writing, storyboarding,
video shoots, animations, editing, special effects, motion graphics, audio mixing, and mastering final project
Layout skills, including knowledge of typography, graphic design, and colour theory, as well as use of third-party tools
Knowledgeable about usability and accessibility for both video production and web design and able to test design changes to meet standards in these fields
Knowledge of Waterloo web design standards and guidelines
Excellent oral and written communication skills, and ability to assimilate technical information and interpret it to a non-technical audience; and to communicate with technical staff about end users’ needs
Ability to work well with faculty, staff, and outside professionals collaboratively or independently
Thorough project management skills

Required technical skills include:

Video production:

Software - Adobe Premiere, After Effects, Final Cut Pro Suite, Adobe Creative Suite, ScreenFlow
Equipment knowledge - DSLR camera operation, lighting, and audio recording

Web design software (familiarity with both Mac OS X and Windows versions)

Adobe Dreamweaver, Flash, Contribute, Photoshop, Illustrator, familiarity with the WCMS

Web Specific:

Languages: knowledge in HTML, CSS, JavaScript, XML, PHP
Web application design and development, as well as social networking other
“Web 2.0” tools

Print design software:

Adobe Creative Suite (InDesign)

Office software:

Microsoft Office: Word, Excel, Access, PowerPoint, Outlook, Entourage

Operating Systems:

Mac OS and Windows

Hardware:

Mac and PC platforms, mobile devices

Technical:

MS Word	Excel	PowerPoint	Other
word	excel	powerpoint	other

Nature and Scope

Interpersonal Skills:

Interact with colleagues across the university and at all levels to produce high quality
multimedia pieces.
Feel comfortable directing people at video shoots.
Be able to communicate ideas and concepts to both a technical and non-technical audience.

Level of Responsibility:

Possess a proven ability, experience and working knowledge and understanding of integrated marketing and communications strategies within a highly complex institution and competitive marketplace and the role of multimedia and new technologies in support of these strategies.
The position demonstrates a deep understanding of new and emerging media and is expected to bring innovative approaches and new concepts and models to design of online communications programs.

Decision-Making Authority:

Responsible and accountable for the multimedia pieces that are developed by Creative Services and ensure they and have a significant positive impact on the reputation of the university and on the campus community.
Purchase equipment and software as needed to keep up with future project demands

Physical and Sensory Demands:

The incumbent must be able to operate and transport equipment.
When editing there will be minimal demands typical of a position operating within an
office environment.

Working Environment:

Minimal exposure to disagreeable conditions typical of a position exposed to stress and pressure associated with management level responsibilities. Work outside the normal operating hours of Waterloo can be expected in this role.

Multimedia Design Manager