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Associate Director, Creative Services


Marketing & Strategic Communications, Creative Services


Effective Date:

July 1, 2015


USG 12
35 hr/wk

Reports to: Associate Vice-President, Markting & Strategic Communications (AVP MSC)

General Accountability

The Associate Director Creative Services is responsible and accountable for the Creative Services cost recovery unit including financial oversight, business processes, business development, provision of design and production services to campus, as well as administrative and human resource functions. The incumbent supports the creation and consistent implementation of the university’s positioning across print, web and digital channels and provides campus wide leadership on the use of the university’s visual identity.


The services provided by Creative Services generate approximately $2 million in revenue annually. This is a cost recovery department that must maintain its fiscal viability by remaining competitive, effectively marketing its services, forecasting and developing business and innovating in line with industry trends.

Nature and Scope

Statistical Data

Specific Accountabilities

Business operations and management:

Overall responsibility for the effective operations of the unit.


Identifies and defines the creative and production services provided by the department while constantly evaluating new service offerings in response to changes in information systems and technology, the university environment, new or revised policies and departmental priorities.


Manages the Creative Services design functions, providing creative direction for design and production of materials of the highest quality that meet the needs of the individual campus clients while reflecting the aims and values of the university as a whole.


Develops and implements standards for measuring the success of recommended communications.


Oversees and provides formalized client services including initial consultation, orientation sessions, presentations of strategy and creative, contact reporting, on-going relationship building, training in creative evaluation and generating approvals and signoff.


Provides excellent client service to campus based on industry standards

Develops and delivers a marketing program to ensure campus wide awareness and understanding of the services offered by the unit.

Monitors project budgets, timelines and scope and addresses any issues or challenges as they arise.



Managing and motivating people:

The incumbent will have a direct and positive impact on the department, and provide focus and clarity around design and production expectations and needs of the university.

A key responsibility will be the supervision of business and design staff in the unit (7 staff) including hiring, performance reviews, promotions, reclassifications and disciplinary issues.

Manages staff through effective training, duty assignment and supervision; organization of schedules and functions, establishment of procedures and standards, monitoring of performance and focusing staff efforts to meet department and university goals. The incumbent will be responsible for creating and maintaining a work environment that fosters, encourages, recognizes and rewards creativity, innovation and excellence, and personal accountability.




Managing the university’s visual identity:

Interprets the university’s positioning into a distinctive and strategic visual identity; in collaboration with central communications colleagues develops the university’s brand architecture.

Working in collaboration with central communications colleagues ensures the university’s visual identity and guidelines for use is clearly communicated and available on the website.

Develops a design language for the university to ensure a consistent look and feel to communications across all channels and over time; ensures that the Creative Services team consistently applies the visual identity and design language.






Supervises the Business Manager Creative Services who is responsible for financial planning, financial monitoring, tracking and reporting for the unit.

Regularly reviews financial management reports, identifies and communicates variances and implements action to address.

Monitors to ensure purchase requisitions and other appropriate documents are in compliance with university policy and guidelines.

Provides oversight for the planning and preparation of the unit’s multi-year view and annual operating budget for Creative Services.





Leads and guides clients in the development of strategic, effective communications materials.

Creates and maintains productive working relationship with all areas across campus, as well 
as external vendors.

Participates as a member of the campus-wide Communications Council and the Marketing Roundtable

Working Conditions