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Manager, Web and Digital Communications

Date: July, 2012
Reports to (Job Title): Director of Advancement, Faculty of Applied Health Sciences
Jobs Reporting (Job Titles): None
Location: Main Campus

USG 10

35 hr/wk

Primary Purpose

Provide overall leadership for web, digital and emerging communication technologies. Responsible and fully accountable for planning, creating, delivering and evaluating digital marketing and communications strategies and programs that support the Faculty’s goals and strategic plan and as part of the Faculty’s integrated communications plan. Provide leadership and guidance on all digital communications to dean’s office, Faculty departments, affiliated units and research groups. Encompasses a broad scope of responsibilities requiring expertise in communications, marketing and extensive technical experience and depth of knowledge in website best practices and digital communications design and development.

Key Accountabilities:

Strategic Planning:


Content Management:


Managing and motivating people:


Training and Support:


Collaboration and Outreach:


Position Requirements







MS Word Excel PowerPoint Other
Advanced Advanced Advanced CMS, CSS, Illustrator, Photoshop, HTML

Nature and Scope

Interpersonal Skills:

Work is conducted in a collaborative environment with multi-dimensional points of view, requiring sound judgment and consultative skills. The incumbent must demonstrate political acuity when dealing with faculty, staff and senior leadership within the Faculty and University. Externally, this position will have significant contacts with suppliers and community and sector partners and will be involved in conferences and meet ups to advance the strategic communications agenda of the Faculty and at times, the University of Waterloo. Must be successful at teaching and building alliances.

Level of Responsibility:

Must be a strong strategic thinker and able to help lead change in an evolving environment. The incumbent will possess proven ability, extensive experience and strong working knowledge and understanding of integrated marketing and communications strategies within a highly complex institution and competitive marketplace and the role of digital communications and new technologies in support of these strategies. The position is responsible and accountable for effective content strategies for online communications to achieve specified goals. The position demonstrates a deep understanding of new and emerging media and is expected to bring innovative approaches and new concepts and models to communications programs

Decision-Making Authority:

Accountable to establish the priorities of the Faculty for areas of functional responsibility

Works directly with the Manager, Marketing and Communications, Director of Advancement, Dean’s management team and other senior leaders to address changes to strategic plans and operating environment

Physical and Sensory Demands:

Minimal demands typical of a position operating within an office environment

Working Environment:

Minimal exposure to disagreeable conditions typical of a position exposed to stress and pressure associated with management level responsibilities.  Work outside the University’s normal operating hours may be expected in this role.