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Associate Director, Marketing & Undergraduate Recruitment/Director, International

Date: January, 2014
Reports to (Job Title): Director, Marketing & Undergraduate Recruitment
Jobs Reporting (Job Titles):

Manager, International Recruitment & Partnerships

Manager, College & University Partnerships

Manager, Liaison                          

Co-ordinator, Communications & Liaison

Location: Main Campus

USG 13

35 hr/wk

Primary Purpose

Within the Marketing & Undergraduate Recruitment (M&UR) unit of the Registrar’s Office (RO), fills a key senior management position as an M&UR director accountable for the strategic direction of enrolment management strategies as they relate to domestic and international marketing and recruitment and for the integration of these strategies with other M&UR initiatives, which constitute 80% of uWaterloo marketing; plays a leadership role in leveraging the university’s positioning and visual identity frameworks to safeguard the uWaterloo brand and reputation; monitors and influences university policies that may impact the success of enrolment management strategies; specifically accountable for overseeing the strategic direction and successful operationalization of domestic, international, and transfer student liaison and associated recruitment activities, which have a direct effect on the achievement of university enrolment management and revenue goals.

Key Accountabilities:

1.  Establishes integrated, evidence-based recruitment and liaison strategies


2.  Collaborates, advises, consults, educates, and builds consensus



3.  Directs the acquisition of research results and institutional knowledge that inform and support recruitment strategies



4.  Provides project management and budgeting expertise



5.  Directs, motivates, and mentors staff



5.  Accountable for successful recruitment-related uWaterloo travel in Canada and overseas



6.  Other

Position Requirements


Bachelor’s degree



MS Word Excel PowerPoint Other
Intermediate Intermediate

Presentation software, e.g., PowerPoint


Other:  Database Management tools, such as Cognos cubes and IAP planning tools


Nature and Scope

Interpersonal Skills:

Internally, interacts with colleagues across the university and at all levels to deal with, influence, motivate, and gain buy-in in order to develop, direct, and ensure the implementation of undergraduate marketing and recruitment enrolment management strategies; externally, conducts critical communication and negotiations with a wide variety of organizations and high-level governmental and private stakeholders to deal with, influence, and motivate others; exercises diplomacy and demonstrates superior interpersonal skills in welcoming visiting dignitaries.

Level of Responsibility:

As senior domestic and international recruitment strategist, accountable for the development and success of the overall RO liaison and associated marketing and recruitment strategies and priorities as well as for informing the direction of university-wide policies that impact enrolment management; expected to provide collaborative leadership and expertise with respect to recruitment, marketing, and enrolment management strategies across campus and to exhibit a vitally important high degree of mature and credible professionalism as the representative of the university both internationally and in Canada.

Decision-Making Authority:

Makes decisions that have a significant impact on and consequences for the reputation and revenue of the university and the success of enrolment management efforts; when travelling, makes such decisions independently, under pressure, and in situations where no support is available.

Physical and Sensory Demands:

While on campus: minimal demands typical of a position operating within an office environment; while travelling: extreme demands because of unavoidable exposure to dangerous or unpleasant environments and disruptions in lifestyle coupled with unusual hours/schedules; occasional lengthy worldwide travelling involving international travel, overnight stays in hotels, and visits to a wide variety of educational institutions; requirement to remain physically and mentally alert, enthusiastic, and cheerful under pressure and in unfamiliar environments; heavy lifting of recruitment materials; constant alertness required during travel, driving, and presentations.


Mental Stress:
While travelling: significant mental stress due to the possibility of exposure to political unrest and increased potential for unstable social conditions; difficulties associated with travelling and communicating where English is not the first language; additional hours of work and prolonged absences from office and home; multiple and/or tight deadlines related to the expectation that correspondence and responses to accumulated email inquiries be dealt with even during absences from the office; increased stress during travel caused by tight scheduling that maximizes effectiveness in a market and consequent pressure resulting from unplanned events such as traffic delays and inclement weather.

Working Environment:

While on campus: minimal exposure to disagreeable conditions typical of a position exposed to stress and pressure associated with senior-management-level responsibilities; intermittent work outside the normal operating hours of the institution; while travelling: extreme exposure to disagreeable conditions during the travel season: 8- to 24-hour plane rides in economy class, with little opportunity to stretch and move about; extensive driving; standing for periods ranging from 8 to 12 hours; extreme temperatures and weather conditions; substantially elevated levels of smog and pollution; exposure to numerous diseases and unsanitary conditions; exposure to wild animals, reptiles, and insects; living in hotels and spending time away from the office and home; necessity of putting personal/social activities on hold.