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Co-ordinator, Communications & Liaison

Date: January, 2014
Reports to (Job Title): Associate Director, Marketing & Undergraduate Recruitment/Director, International
Jobs Reporting (Job Titles): None
Location: Main Campus


35 hr/wk

Primary Purpose

Within the Marketing & Undergraduate Recruitment (M&UR) unit of the Registrar’s Office (RO), responsible for co-ordinating undergraduate recruitment and admissions communication and liaison strategies, including the co-ordination and development of publications, liaison bookings, support for the liaison travel team, and liaison with external partners.  Plays an important role as a key contributor to the efficient operation and overall success of off-campus liaison initiatives and as a key communicator of written work related to domestic undergraduate recruitment and admissions, academic programs, and student life, all of which significantly affect the achievement of institutional enrolment management goals.

Key Accountabilities:

1.  Responsible for supporting off-campus high school liaison initiatives, including the co-ordination of the logistics associated with booking visits and shipping materials


2.  Responsible for developing and co-ordinating undergraduate recruitment and admissions communication materials


3.  Collaborates, advises, and consults


4.  Understands and applies current, relevant market research and institutional knowledge


5.  Project manages work flow and business practices


6.  Other

Position Requirements


Bachelor’s degree



MS Word Excel PowerPoint Other
Intermediate Intermediate Basic

Nature and Scope

Interpersonal Skills:

Internally, communicates with a wide range of departments and groups and at all levels to support liaison and communication initiatives; externally, interacts with a number of outside agencies and influencers who play an important role in the undergraduate recruitment and admissions process and who therefore affect enrolment management strategies.

Level of Responsibility:

Project manages and supports a university-wide function or process related to the development of materials and partnerships for off-campus marketing strategies, which are instrumental in positioning the university as a high-quality academic institution and have a significant impact on uWaterloo’s reputation, enrolment management goals, and revenue.

Decision-Making Authority:

Continually makes decisions about the most effective methods of operationalizing the initiatives for which s/he is responsible, including market research, organization of resources, personal interactions and collaboration, work flow, consultation, and other key accountabilities; determines the optimum course of action to solve problems and to exert a positive influence on other stakeholders.

Physical and Sensory Demands:

Minimal demands typical of a position operating within an office environment; periods of extensive sitting and concentrated use of visual senses.

Working Environment:

Minimal exposure to disagreeable conditions typical of a position exposed to stress and pressure associated with co-ordination responsibilities; intermittent work outside the normal operating hours of the institution and occasional travel.