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Communications and Liaison Librarian

Department: Library - Office Effective Date: May, 2007
Grade: 8 - 13     Reports to: Manager, Library Communications & Development

General Accountability

Reporting to the Manager, Library Communications & Development, the Communications Librarian is responsible for the management of a comprehensive communications strategy for the Library. Primary responsibilities focus on marketing and promoting library services and resources to key constituencies through print and electronic publications, and outreach initiatives.

 

The Communications Librarian will also assume a liaison role with an academic department. In this role, he/she works with faculty and students to ensure that the Library resources match their teaching, learning and research needs.

Nature and Scope

This position is one of three reporting to the Manager, Library Communications & Development. The other positions are Campaign Assistant; and Coordinator, Communications & Web Development.

 

The Head, Information Services & Resources will work in consultation with the Manager, Library Communications & Development to direct the positions’ liaison responsibilities.

 

The Communications Librarian will work closely with the Manager, Library Communications & Development to create a communications strategy for the Library. He/she is responsible for the development, implementation and evaluation of a comprehensive plan that meets the Library’s communication objectives. He/she interacts with other librarians, managers, and committees within the Library as well as individuals and groups from other departments across campus including UW Graphics, Communications and Public Affairs, and Student Affairs.

 

He/she creates and implements a variety of communication initiatives including promotional campaigns, publications (print and electronic), and outreach activities with the goal of increasing awareness of the information resources, facilities, and services of the UW Library. The incumbent is responsible for evaluating the effectiveness of communication plans developed for each of the Library’s key constituencies, including: library staff, undergraduate students, graduate students, faculty, and the external community.

 

The incumbent is a consultant to library committees and ad-hoc groups regarding the promotion of library services and resources. He/she is responsible for preparing and providing information about the Library and its services for various campus news publications, academic support units, and other university related publications/directories.

 

In conjunction with the Coordinator, Communications & Web Development, the incumbent will ensure that all Library publications (both print and electronic) are consistent with the Library and UW’s graphic/branding standards.

 

The Communications Librarian works directly with students and faculty by providing information service within the Library as well as a part of their liaison responsibilities. In this role, the Librarian is responsible for the direct communication between an academic department and the Library. He/she will be well informed about the Library’s resources, services and policies and interpret and promote these to faculty and students. The incumbent will be knowledgeable about the subject matter and nature of the teaching and research conducted by the academic unit, particularly with regard to changes in teaching and scholarly communication within the discipline. The Librarian works with the academic department in preparing documentation for program assessment and accreditation and may meet with external consultants during review processes.

 

In consultation with faculty members, the Librarian develops and maintains print and electronic collections to support the teaching and research needs of his/her assigned department. Working with appropriate academic and library personnel, he/she selects material for his/her area of accountability and keeps up to date with publications in the subject areas. He/she periodically evaluates the quality and use of the collection and takes appropriate action. He/she keeps informed about the state of the Library’s acquisitions budget, and manages the portion of the budget allocated for assigned departments.

 

The incumbent will design instructional programs and materials, use information technology and deliver instruction in various formats (lectures, hands-on interactive group sessions, one to one consultations, web-based, etc.) to meet the needs of undergraduate and graduate students, faculty, and staff. Many of these activities require direct consultation with faculty in his/her liaison department, while some are cooperative efforts with other Librarians and staff teams or committees.

 

The Communications Librarian will work on a wide variety of projects, many of which may overlap. It will be the responsibility of the Communications Librarian to manage his or her time and set priorities to ensure that internal and external deadlines are met.

 

Through participation in conferences and electronic discussions, the incumbent exchanges ideas and discusses relevant issues. He/she contributes to academic librarianship through publications, presentations, service in professional associations, and membership on library and academic initiatives. The Librarians’ Employment Handbook outlines requirements and achievements that lead to professional advancement through six ranks.

 

 

Communications & Marketing

 

Information Services and Resources

 

 

Committee Work & Professional Development

Statistical Data

Specific Accountabilities

  1. Coordinate a comprehensive communications strategy for the Library
  2. Market and promote library services and resources to key constituencies
  3. Evaluate the effectiveness of communication plans
  4. Ensure all Library publications (both print and electronic) are consistent with the Library and UW’s graphic/branding standards
  5. Consult with academic departments regarding their resource and service needs
  6. Develop and deliver instructional programs
  7. Provide information service to faculty and students

Working Conditions